Union Creative is a recognized brand in the figure industry, distinguished by its unique character licensing practices. They acquire licenses for characters not licensed by any other figure company, such as characters from the Psychopass series. Their figures are known for their interesting and dynamic poses, although some critics have criticized the pale skin tones in some of their product lines.
The brand was founded on November 9, 2004, and is based in Tokyo, Japan. On April 1, 2014, the company changed its name to Union Creative Co., Ltd. They strive to create products that evoke the emotions of "doki doki" (heart palpitations) and "waku waku" (excitement) in customers. The company strives to keep up with current trends and new characters emerging daily, as well as offering products that evoke feelings of nostalgia or introduce characters customers have not yet encountered.
Union Creative is known not only for the production of figurines, but also for the production and sale of character-related merchandise, plastic products, toys, stationery, and other related products. They also engage in the import and sale of toys, stationery, household goods, furniture, and interior decoration items, as well as clothing.
